MARKETING & PROMOTION

UNDERSTANDING MARKETING

4 P’S OF MARKETING

PRODUCT

PLACE

PRICE

PROMOTION

CRM - Customer Relationship Management

Is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service and technical support.

CPM - stands for “cost per thousand impressions"

Which is a measurement of how much money it costs you to reach 1,000 readers, viewers, visitors or listeners. To calculate CPM, divide the cost of the ad by the number of readers, viewers, listeners or visitors, broken down by thousands. If you use only the actual cost of an ad to compare all advertising options, you may end up paying more to reach each potential customer even if you buy the least-expensive ad.

We understand the importance of being effective and precise. Our team uses every marketing tool that exists to hone in on exactly which option is best for you. Our goal is to turn browsers into buyers using all the options available in today’s market such as, social media marketing, email marketing campaigns, SEO and content management, blogging and others. You are certain to make an impact. Using all or some of these tools will allow you develop and nurture ongoing relationships with all your customers, new and old.

Marketing Management:  Many companies don’t have the budget to house an internal marketing and management team. We will work together with your development team to learn and understand your company’s goals, vision and identity. We will serve as your customized design and development team meeting all your needs. Having the right team means everything.