BRANDING & IDENTITY

IMAGE IS EVERYTHING

Many companies don’t answer the questions that most consumers have

Who

Target Market, Audience

u

What

Product, Services

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When

Timing, availability, production

Where

Location, accessibility

Why

Purpose, point, objective

l

How

Process, Delivery, expectancy

Identity

Is a clear expression of what you represent and are trying to accomplish. It’s who you are!

Brand

Is an image (logo) that represents your company.

Branding

Is the process of creating an image (logo) that stands for and represents a companies identity.

Good marketing depends on having a great branding strategy.

Great branding is achieved by uniting your logo with all marketing and promotional materials such as your website, printed materials, packaging, promotional products and pieces. This will allow your target market and audience to immediately affiliate your logo with your identity, therefore creating something called brand awareness.

When this is executed efficiently, consumers and other businesses will immediately connect your logo to the products and services that you offer and more importantly, the products and services they need. We will spend an ample amount of time to sit with you and discuss your company’s identity and also work together to accomplish an image that will best represent your company’s identity and vision.

This is an important process that will create a sense of security and clarity for your clients and customers. Having a good branding strategy will give your company the look and presence it needs to compete and market itself in a local, national and global market, without lacking or feeling inferior to the competition. When anyone sees your Logo they should immediately think of your products and services as the elite in their market.